The best projects are an opportunity to solve a customer need while having some fun. The Uber Beacon is a dashboard light that glows in the color the rider chooses, making it easier for rider and driver to find each other.
We worked with an external agency on the landing page, and created a simple video to show how the product works. Glowing colored lights in the night are a pretty easy sell, and I do mean pretty. Drivers were so excited that the first batch of Beacons were requested within 3 days, and riders in launch markets loved the customization and the element of play.