Miami—home to the Heat, Ultra, cafecito, and the beach. Basically, something for everyone. And everyone was our audience for a campaign of bus shelter ads along Biscayne Boulevard in the spring of 2016. It coincided with the Ultra music festival, but we wanted to make sure anyone walking by understood that Pool was for them. And they did! We saw a rapid increase in Pool trips and extended the media buy for another month. Later, these ads were repurposed as digital content.
