No one gets anywhere going it alone. For the fifth anniversary of Uber’s Boston launch, the local team decided to take out a full-page newspaper ad to recognize the people who got us there—our drivers. The ad appeared in 5 of Boston’s major newspapers (The Boston Globe, The Malden Observer, Metro, The Enterprise, and The Patriot Ledger). It’s not something Uber does often, so we wanted to get the tone just right show hardworking drivers some appreciation.
